Why 'Pockety' for women's services?
Before women could vote or own property, their clothing was designed to minimise their independence.
Having spacious or bulky options to store important papers, money or items that demonstrated their own agency was considered vulgar and unsightly – but it also meant that women would be dependent on men to provide what was needed.
It's no coincidence that once women had a voice in their own futures by acquiring the vote, pockets became increasingly fashionable and desired features in women's wear.
It's this notion of empowerment that is the foundation for Pockety.
Women in Aotearoa New Zealand have yet to achieve gender parity and many organisations are working hard to address entrenched inequalities through quality advice, services, opportunities, resources and collective initiatives.
New Zealand women miss out on these important opportunities every day because they don't know where to look.
We thought it was time someone put these amazing resources in one place.
Pockety is intended as a hub for information and services that can help women achieve better, safer, more independent lives.